Why Reward Placement Matters: When a dog receives reinforcement, they're likely to repeat not only the behavior they were doing, but also the position they were in and where they were looking when the reward arrived. In heeling, this means that if you feed your dog out in front or with their head turned, you're unintentionally reinforcing forging or crookedness. On the other hand, if you carefully place rewards right at your left pant seam, you help reinforce a dog that is in heel position, focused upward and back, engaged and aligned. Reward placement is shaping—without even asking for more effort.