Course Details
Some of you may have heard of “Premack’s Principle” (also called “The Premack Principle”). You may have even heard someone explain that it means “high-probability behavior can be used to reinforce low-probability behavior,” or that it’s basically grandma’s rule (“Eat your peas before you get dessert”). But what does all of that mean? How can you use Premack’s Principle in real life? And what do distractions have to do with it?
In this webinar, Irith Bloom will give you the answers to the above questions and more. She'll explain Premack’s Principle in understandable terms. She'll give you practical ways to start using Premack’s Principle with your animal companions right away. She'll help you figure out how to apply Premack's Principle to improve all of your training. Oh, and did we mention that applying Premack's Principle also helps strengthen the bond between you and your animal?
Want to stop thinking of distractions as the enemy and learn to view them as your new best friends? Improve your training? Strengthen your bond? If you answered yes to any of these questions, this webinar is for you!
Click here to Register Now
$19.95 - This pre-recorded presentation includes two panel talks approx one hour each and will show in your Webinar Library after purchase.
About the Presenter
Irith Bloom finds joy in helping people teach with kindness while developing choice-rich environments for their companion animals. She has been training since the 1980s and has worked with animals ranging from chickens and rabbits to dogs and horses—not to mention humans. She is a sought-after presenter, and her writing has been published in countless online outlets, as well as in print media including the recent book “Your Puppy and You: A step-by-step guide to raising a freak'n awesome dog.”
Irith is co-founder of the Freak’n Awesome Dog Project, which helps people live the life of their dreams with their dogs. Her training company, The Sophisticated Dog, LLC, provides both peer-to-peer and trainer-to-pet-family services worldwide through the magic of online meetings.
Irith is a CPDT-KSA, CBCC-KA, CDBC, VSPDT, KPA CTP, CSAT, CBATI-KSA, and a Fear Free Certified Practitioner (FFCP - Trainer). She is also certified in TAGteach, a positive-reinforcement method for teaching humans, and is on the faculty of Victoria Stilwell Academy for Dog Training and Behavior.
Irith has a bachelor’s degree in Biology from the University of Pennsylvania. She is on the Board of Directors of the IAABC Foundation, on the Advisory Board for Pets for Vets, Chair Emeritus of the Education Committee of the Association of Professional Dog Trainers (APDT), and was on the Board of the Certification Council for Professional Dog Trainers (CCPDT) from 2019 to 2024. She also volunteers for National English Shepherd Rescue. Irith is between dogs at the moment, but shares her home with a well-behaved human spouse named Aaron.
